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Our reports address charity governance, finances, results reporting, transparency, and appeal accuracy.

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Find out about basic tips to help you make informed giving decisions.

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BBB CHARITY STANDARDS

What are the BBB Standards for Charity Accountability? 20 standards addressing 4 themes: Governance, Results Reports, Finances, and Truthful and Transparent Representations.

ACCREDITED CHARITY SEAL

BBB Accredited Charities have the option of obtaining a license, for a sliding scale annual fee, that authorizes the charity to display the BBB Accredited Charity Seal on their websites and in promotional materials.

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BBB Business Reports

The Better Business Bureau has empowered people to find businesses and brands they can trust for over 110 years. In 2024, people accessed BBB reports on 5.5 million businesses more than 220 million times.

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Strengthening public confidence in charities by promoting wise giving and trustworthy charity practices.

News & Updates

Read the Wise Giving Wednesday blog each week to keep up to date on charity issues.

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Wise Giving Wednesday: Donating Wisely on GivingTuesday

The holiday giving season is the most generous time for donors. Since 2012, however, it has become even more so with the emergence and growth of GivingTuesday which was started by the New York-based 92Y in collaboration with United Nations Foundation.

Nov 27, 2019

Wise Giving Wednesday: Differences in Public Trust by Type of Charity

Nov 20, 2019

Fewer Than One in Four Donors “Highly Trust” Charities Says New Study by BBB’s Give.org

Only 19% of individuals say they highly trust charities, according to a new study by BBB’s Give.org, but 70% rate trust in a charity as essential before giving.

Nov 14, 2019

Wise Giving Wednesday: The Number of U.S. Charities

Each year the U.S. Internal Revenue Service produces a Data Book that provides information and statistics about returns filed, taxes collected and related issues such as data on tax-exempt organizations.

Nov 13, 2019

Wise Giving Wednesday: Giving Tips for Veterans Day

Veterans Day reminds us to honor those who served in the U.S. Armed Forces. To show respect for this day, many donors will seek to contribute to charities that address a variety of issues and needs facing veterans...

Nov 06, 2019

Wise Giving Wednesday: Defining Charity Transparency

Twenty-five years ago, charity transparency was often viewed as the availability of charity financial information such as the IRS Form 990, the annual financial form filed by U.S. charities.

Oct 30, 2019

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BBB Wise Giving Alliance strengthens public confidence in charities by promoting wise giving and trustworthy charity practices. Charities are evaluated, at no charge, based on 20 BBB Charity Standards. The resulting reports are available on Give.org.

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