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Our reports address charity governance, finances, results reporting, transparency, and appeal accuracy.

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BBB CHARITY STANDARDS

What are the BBB Standards for Charity Accountability? 20 standards addressing 4 themes: Governance, Results Reports, Finances, and Truthful and Transparent Representations.

ACCREDITED CHARITY SEAL

BBB Accredited Charities have the option of obtaining a license, for a sliding scale annual fee, that authorizes the charity to display the BBB Accredited Charity Seal on their websites and in promotional materials.

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The Better Business Bureau has empowered people to find businesses and brands they can trust for over 110 years. In 2024, people accessed BBB reports on 5.5 million businesses more than 220 million times.

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News & Updates

Read the Wise Giving Wednesday blog each week to keep up to date on charity issues.

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Wise Giving Wednesday: Online Giving 7.1% of 2015 Total

With all the attention given to charities’ use of technology, the internet and social media, you would think that the online environment is the dominant fundraising engine that fuels philanthropy. While

Mar 09, 2016

Wise Giving Wednesday: Charity Trustworthiness

I often point out that the BBB Wise Giving Alliance is a standards-based charity evaluator that seeks to verify the trustworthiness of charities by completing rigorous evaluations based on 20 holistic s

Mar 02, 2016

Wise Giving Wednesday: Charity Phone Appeals

Like any other form of fundraising, telephone appeals can help a charity or become a significant failure if not managed well. In general the most successful phone appeals take place when an organi

Feb 24, 2016

Wise Giving Wednesday: Celebrities & Charities

The Golden Globes. The Grammys. The Oscars. As January and February are the heart of awards season for movie stars and recording artists, we are reminded that many celebrities also use this

Feb 18, 2016

Wise Giving Wednesday: The GAAP in Charity Financial Figures

As a former independent auditor, it’s hard for me to imagine a world in which there are no standards for charity financial statements. In such a world, organizations could produce financial statements w

Feb 10, 2016

Wise Giving Wednesday: GuideStar Nonprofit Profiles

Since 1994, GuideStar has been most known for providing access to the annual federal financial forms filed by charities and other tax-exempt nonprofit organizations, the IRS Form 990. A few weeks

Feb 03, 2016

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