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Our reports address charity governance, finances, results reporting, transparency, and appeal accuracy.

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Find out about basic tips to help you make informed giving decisions.

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BBB CHARITY STANDARDS

What are the BBB Standards for Charity Accountability? 20 standards addressing 4 themes: Governance, Results Reports, Finances, and Truthful and Transparent Representations.

ACCREDITED CHARITY SEAL

BBB Accredited Charities have the option of obtaining a license, for a sliding scale annual fee, that authorizes the charity to display the BBB Accredited Charity Seal on their websites and in promotional materials.

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The Better Business Bureau has empowered people to find businesses and brands they can trust for over 110 years. In 2024, people accessed BBB reports on 5.5 million businesses more than 220 million times.

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Strengthening public confidence in charities by promoting wise giving and trustworthy charity practices.

News & Updates

Read the Wise Giving Wednesday blog each week to keep up to date on charity issues.

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Wise Giving Wednesday: Charity Trustworthiness

I often point out that the BBB Wise Giving Alliance is a standards-based charity evaluator that seeks to verify the trustworthiness of charities by completing rigorous evaluations based on 20 holistic s

Mar 02, 2016

Wise Giving Wednesday: Charity Phone Appeals

Like any other form of fundraising, telephone appeals can help a charity or become a significant failure if not managed well. In general the most successful phone appeals take place when an organi

Feb 24, 2016

Wise Giving Wednesday: Celebrities & Charities

The Golden Globes. The Grammys. The Oscars. As January and February are the heart of awards season for movie stars and recording artists, we are reminded that many celebrities also use this

Feb 18, 2016

Wise Giving Wednesday: The GAAP in Charity Financial Figures

As a former independent auditor, it’s hard for me to imagine a world in which there are no standards for charity financial statements. In such a world, organizations could produce financial statements w

Feb 10, 2016

Wise Giving Wednesday: GuideStar Nonprofit Profiles

Since 1994, GuideStar has been most known for providing access to the annual federal financial forms filed by charities and other tax-exempt nonprofit organizations, the IRS Form 990. A few weeks

Feb 03, 2016

BBB Warns Charities of Fake Check Scam

Arlington, VA – February 1, 2016 – BBB Wise Giving Alliance (BBB WGA) is warning charities nationwide to be on the alert for a fake-check overpayment scam. An individual using the name “Kenneth Mc

Feb 02, 2016

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BBB Wise Giving Alliance strengthens public confidence in charities by promoting wise giving and trustworthy charity practices. Charities are evaluated, at no charge, based on 20 BBB Charity Standards. The resulting reports are available on Give.org.

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