Find Charities You Can Trust
Our reports address charity governance, finances, results reporting, transparency, and appeal accuracy.
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TIPS FOR DONORS

Find out about basic tips to help you make informed giving decisions.

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BBB CHARITY STANDARDS

What are the BBB Standards for Charity Accountability? 20 standards addressing 4 themes: Governance, Results Reports, Finances, and Truthful and Transparent Representations.

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ACCREDITED CHARITY SEAL

BBB Accredited Charities have the option of obtaining a license, for a sliding scale annual fee, that authorizes the charity to display the BBB Accredited Charity Seal on their websites and in promotional materials.

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Strengthening public confidence in charities by promoting wise giving and trustworthy charity practices.
RECENT NEWS & VIDEOS

A new edition of Wise Giving Wednesday is published every week to keep you up to date on accredited charities and events.

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News & Updates

Read the Wise Giving Wednesday blog each week to keep up to date on charity issues.

Thumbnail for Heart of Giving podcast, Leah Henck from Freedom Firm USA

Heart of Giving podcast, Leah Henck from Freedom Firm USA video icon

Leah Henck is the President of Freedom Firm USA. After she completed her MBA from Regent University in 2008, she joined her husband, an attorney, in India in 2009. Together they spent the next 7 years serving with Freedom Firm to end child sex trafficking in India. Upon returning to the U.S., Leah continued to support these anti-trafficking efforts as Freedom Firm USA’s President.
Jun 26, 2024
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Wise Giving Wednesday: Creating Community

Explore insights from our recent Donor Participation program's panel on "Creating Community." The panel shared insights on how expanding charity involvement in communities might help reverse the decline in U.S. households contributing to charity.
Jun 18, 2024
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Wise Giving Wednesday: Communicating Charity Impact Across Donor Segments

Explore insights from our recent Donor Participation program's panel on "Communicating Charity Impact." The panel shared successful strategies for segmenting donors, framing them as mission owners, emphasizing truth and transparency, and harnessing the power of a clear mission.
Jun 12, 2024
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Heart of Giving Podcast, Greg Warner video icon

Our guest in this episode is Greg Warner, the author of Engagement Fundraising and CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that removes friction from the philanthropic giving process for wealthy people who are passionate about causes. The system helps high value major donors lean in and qualify themselves. Once self-qualified, it helps those donors receive follow-up messages and arrange meetings with gift officers so they can build trusting relationships and, ultimately, make consequential gifts.
Jun 12, 2024
Thumbnail for Building Trust Video Series. Rick Lofgren, Children's Organ Transplant Association

Building Trust Video Series. Rick Lofgren, Children's Organ Transplant Association video icon

In this Building Trust Video series episode, we talk with Rick Lofgren, President and CEO of the Children's Organ Transplant Association (COTA). Read our full report on this BBB Accredited Charity Seal Holder here, https://bit.ly/3xl3KWr
Jun 11, 2024
Thumbnail for Heart of Giving podcast, Alyson Niemann, Mindful Philanthropy

Heart of Giving podcast, Alyson Niemann, Mindful Philanthropy video icon

This week’s guest is Alyson Niemann, the Executive Director of Mindful Philanthropy. Mindful Philanthropy is dedicated to connecting funders and organizations in the mental health and substance abuse spaces, advocating for increased funding, and supporting impactful initiatives.
Jun 10, 2024
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