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Our reports address charity governance, finances, results reporting, transparency, and appeal accuracy.

TIPS FOR DONORS

Find out about basic tips to help you make informed giving decisions.

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BBB CHARITY STANDARDS

What are the BBB Standards for Charity Accountability? 20 standards addressing 4 themes: Governance, Results Reports, Finances, and Truthful and Transparent Representations.

ACCREDITED CHARITY SEAL

BBB Accredited Charities have the option of obtaining a license, for a sliding scale annual fee, that authorizes the charity to display the BBB Accredited Charity Seal on their websites and in promotional materials.

Strengthening public confidence in charities by promoting wise giving and trustworthy charity practices.

News & Updates

Read the Wise Giving Wednesday blog each week to keep up to date on charity issues.

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Heart of Giving podcast, Elvia Castro, BBB Wise Giving Alliance

This week, our guest is Elvia Castro, Associate Director, Charity Evaluation, BBB Wise Giving Alliance. Art and Elvia discuss highlights of our latest Donor Trust Special Report: Public Eye on Charity Accountability.

Jul 24, 2024

Wise Giving Wednesday: Public Perception of AI-Generated Charity Appeals

Earlier this year, a Google survey found that more than half of nonprofits use Artificial Intelligence (AI) for some tasks, and that four in five nonprofits think AI may be applicable to their work.

Jul 24, 2024

Wise Giving Wednesday: Public Concerns About Charity Data Privacy

With the recent exposure of AT&T phone records in the news, it's important to understand that public concern about data privacy extends beyond businesses. 61% of respondents in our latest Give.org Special Donor Trust Report ranked donor information protection as a top priority. If a charity they...

Jul 17, 2024

Heart of Giving podcast, Bennie Johnson of the American Marketing Association

This week's guest is Bennie Johnson, CEO of the American Marketing Association. Bennie and Art discuss the art, science, and magic of marketing and how charities strategize marketing their brand.

Jul 17, 2024

Tips for Supporting Military and Veterans Charities

Get advice to make informed decisions when supporting charities for veterans, military members, and their families. Find Accredited Charities working on these issues.

Jul 15, 2024

Wise Giving Wednesday: Public Perceptions of Charity Impact

Our latest Give.org Special Donor Trust Report on Charity Accountability shows that the public has a mixed understanding of "charity impact." While donors often disagree on its definition, many respondents prefer long-term results and high-quality programs over immediate results and high-volume...

Jul 10, 2024

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BBB Wise Giving Alliance strengthens public confidence in charities by promoting wise giving and trustworthy charity practices. Charities are evaluated, at no charge, based on 20 BBB Charity Standards. The resulting reports are available on Give.org.

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