Infographics

Profiles in Charity Trust and Giving

Infographic for Profiles in Charity Trust and Giving

 

Infographic for Profiles in Charity Trust and Giving

 

Charity Impact Special Report

Charity Impact Infographic

 

Sexual Harassment Special Report

Harassment Infographic

 

 


 

Give.org Donor Trust Report


 

Donor Trust Report 2021: Profiles in Charity Trust and GivingCover Image for 2021 Special Report on Charity Impact

The Give.org Donor Trust Report 2021: Profiles in Charity Trust and Giving offers (1) our usual indicators for public trust in the charitable sector, highlighting charity types that experienced noteworthy shifts during 2020; (2) donor profiles for different charity types based on self-reported contribution behavior, including comparisons to the overall donor sample; and (3) information about the public’s openness to solicitation and giving preferences by different generation, racial, and giving-level categories.

The report is based on a survey conducted during December 2020 of more than 2,100 adults in the United States and more than 1,000 adults in Canada. Survey results suggest that donor participation rates continued to decrease during 2020, even as overall individual contributions continued to increase. As the charitable sector strives to be inclusive, report findings show that young people and minorities are not disinterested in charity. In fact, these groups express greater desire to be approached by charities than their counterparts.

Ultimately, the Give.org Donor Trust Report series aims to shed light on the dynamic relationship between donors and charities, with the goal of strengthening their bond. The ability of the sector to build upon donors’ generosity depends on public trust and on the sector’s alignment with the way people want to be engaged in advancing a greater good.

 


 

Special Report: Charity Impact

Cover Image for 2021 Special Report on Charity ImpactThe Give.org Donor Trust Special Report on Charity Impact delves into how individual donors perceive charity impact and how important charity impact is in their giving decision. Our findings show that almost half of adult Americans (47%) are unclear about what “charity impact” means. While it has become a common assumption that donors seek highly impactful organizations, our survey results show that this is an incomplete picture. Also, while individual donors care about immediate results and volume of programs, they attribute higher importance to long-term results and depth. These results are based on an electronic survey of more than 2,100 adults across the United States and more than 1,000 adults in Canada conducted during December 2020.

As mission-driven organizations funded by public contributions, charities have an obligation to monitor their effectiveness, seek to improve their impact, and communicate results. When it comes to individual donors, survey findings are a reminder to keep “charity impact” figures in perspective and for charities to be specific about the way the term is used.


Special Report: Sexual Harassment and the Charitable Sector

DTR Harassment CoverThe Give.org Donor Trust Special Report on Sexual Harassment and the Charitable Sector sheds light on how allegations of sexual harassment can strain the relationship between donors and charities in the United States and Canada. Our findings confirm that donors care about this issue and that they alter their giving behavior accordingly. The results are based on an electronic survey of more than 2,100 adults across the United States and more than 1,000 adults in Canada.

To maintain public trust and protect their mission work, charities must be prepared to appropriately address sexual harassment claims and concerns from employees, board members, donors, and communities they serve. As an issue of good governance, charities must strengthen their cultures, be prepared to react in a timely and appropriate fashion, and openly communicate with their donors.