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What are the BBB Standards for Charity Accountability? 20 standards addressing 4 themes: Governance, Results Reports, Finances, and Truthful and Transparent Representations.

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BBB Accredited Charities have the option of obtaining a license, for a sliding scale annual fee, that authorizes the charity to display the BBB Accredited Charity Seal on their websites and in promotional materials.

Strengthening public confidence in charities by promoting wise giving and trustworthy charity practices.

News & Updates

Read the Wise Giving Wednesday blog each week to keep up to date on charity issues.

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Heart of Giving podcast, Elvia Castro, BBB Wise Giving Alliance

This week, our guest is Elvia Castro, Associate Director, Charity Evaluation, BBB Wise Giving Alliance. Art and Elvia discuss highlights of our latest Donor Trust Special Report: Public Eye on Charity Accountability.

Wise Giving Wednesday: Public Perception of AI-Generated Charity Appeals

Jul 24, 2024

Wise Giving Wednesday: Public Concerns About Charity Data Privacy

With the recent exposure of AT&T phone records in the news, it's important to understand that public concern about data privacy extends beyond businesses. 61% of respondents in our latest Give.org Special Donor Trust Report ranked donor information protection as a top priority. If a charity they support is hacked, 22.5% reported they would stop donating, and 51.7% said they would pause contributions until the issue is resolved.

Jul 17, 2024

Heart of Giving podcast, Bennie Johnson of the American Marketing Association

This week's guest is Bennie Johnson, CEO of the American Marketing Association. Bennie and Art discuss the art, science, and magic of marketing and how charities strategize marketing their brand.

Jul 17, 2024

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Wise Giving Wednesday: Public Perceptions of Charity Impact

Our latest Give.org Special Donor Trust Report on Charity Accountability shows that the public has a mixed understanding of "charity impact." While donors often disagree on its definition, many respondents prefer long-term results and high-quality programs over immediate results and high-volume programs.

Jul 10, 2024

Heart of Giving podcast, Stanfort Perry

This week's guest is Stanfort Perry, CEO of AHRC Nassau, Brookville Center for Children’s Services, and Citizens Options Unlimited – one of the largest disability services networks in the United States. Art and Stanfort discuss advancing equity in disability services.

Jul 10, 2024

Wise Giving Wednesday: Public Priorities on Charity Accountability

Our Give.org Special Donor Trust Report on Charity Accountability found that the public's top charity accountability priorities included: an independent review of charity spending; that a charity's appeals are truthful, accurate, and not misleading; and that the charity adequately protect donor information.

Jul 03, 2024

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