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Our reports address charity governance, finances, results reporting, transparency, and appeal accuracy.

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Find out about basic tips to help you make informed giving decisions.

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BBB CHARITY STANDARDS

What are the BBB Standards for Charity Accountability? 20 standards addressing 4 themes: Governance, Results Reports, Finances, and Truthful and Transparent Representations.

ACCREDITED CHARITY SEAL

BBB Accredited Charities have the option of obtaining a license, for a sliding scale annual fee, that authorizes the charity to display the BBB Accredited Charity Seal on their websites and in promotional materials.

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BBB Business Reports

The Better Business Bureau has empowered people to find businesses and brands they can trust for over 110 years. In 2024, people accessed BBB reports on 5.5 million businesses more than 220 million times.

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Strengthening public confidence in charities by promoting wise giving and trustworthy charity practices.

News & Updates

Read the Wise Giving Wednesday blog each week to keep up to date on charity issues.

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Wise Giving Wednesday: Live Aid at 40 - Music, Generosity & Lessons for Today

Remember Live Aid? Celebrate 40 years and learn how to give wisely when music supports disaster relief and other causes.

Wise Giving Wednesday: Historic July 4th Flooding Devastates Central Texas

As of July 9th, over 119 people had lost their lives in the Texas floods, with over 160 still missing. Kerr County was hit especially hard.

Jul 09, 2025

How to Help Victims of Texas Flooding

Five tips for supporting Texas flood victims.

Jul 07, 2025

Wise Giving Wednesday: Total 2024 Giving Shows Moderate Growth Over Previous Year

The latest Giving USA: The Annual Report for Philanthropy was released this week, showing total giving of $592.45 billion in 2024.

Jul 02, 2025

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Wise Giving Wednesday: Tribute to Cass Wheeler

This Wise Giving Wednesday we honor Cass Wheeler, former AHA CEO and BBB WGA Board Chair, for his leadership and commitment to charity accountability.

Jun 25, 2025

Wise Giving Wednesday: Avoiding New Online Fundraising Scams

Don’t fall for viral scams. Learn how a fake TikTok cat charity video & spoofed Venmo accounts trick donors and get tips to give safely.

Jun 18, 2025

Wise Giving Wednesday: Tips for Evaluating New Charities

Thinking about donating to a new charity? Learn how to research nonprofits under 18 months old with these trusted tips from BBB Wise Giving Alliance.

Jun 11, 2025

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