Wise Giving Wednesday: Keynote Presentation by CEO of GivingTuesday
Read about the keynote presentation by Asha Curan, CEO of GivingTuesday from our recent Donor Participation event. Asha talked about about how their innovative approach has grown GivingTuesday into a global movement that inspires millions of people to give, collaborate, and celebrate generosity. She explained that one of the engines of its success was that they “broke the rules,” putting mission over brand and she talked about the need to move from transactional fundraising to relational fundraising.
Jun 05, 2024