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CHARITY REVIEW
Issued: April 2025 Expires: April 2027

Boot Campaign, Inc.

Accredited Charity
Accredited Charity

Meets Standards
Accreditation seal
(214) 233-6519
2403 Farrington Street
Dallas, TX, 75207
https://www.bootcampaign.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Boot Campaign, Inc. meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to unite Americans to honor and restore the lives of veterans and military families through individualized, life-improving programs."

Year, State Incorporated:
2011, GA

Boot Campaign (BC) reports that it lives out its mission by showing gratitude for those who serve(d) and providing personalized care for Veterans and military families. Their goal is to treat the root cause of hidden wounds of war and provide stress relieving support to produce quantifiable, long-lasting and life-changing results. Their Health and Wellness Program delivers personalized treatment to veterans and their families to treat diverse health challenges, such as traumatic brain injury, posttraumatic stress disorder, chronic pain, self-medication and insomnia. Boot Campaign's Seasons of Service Program seeks to unite Americans to show gratitude, meets service members' needs and strives to alleviate stress and financial burden by delivering specially-curated gifts and services to Veteran and military families nationwide. The #LaceUpAMERICA movement encourages American's to lace up a pair of combat boots to demonstrate gratitude and appreciation while the You Matter became their motto to ensure Veterans know their service, their sacrifice and their lives matter.

For the year ended December 31, 2023, Boot Campaign, Inc.'s program expenses were:

Program services: $3,073,350

Total Program Expenses: $3,073,350

Chief Executive
Shelly Kirkland, Chief Executive Officer

Compensation*
$123,678

Chair of the Board
Josh Mayfield

Chair's Profession / Business Affiliation
Executive Vice President, Texas Capital Bank

Board Size
15

Paid Staff Size
14

*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Grant proposals, Internet, Direct mail appeals, Radio, Special events, Telemarketing, Foundation grants, Print advertisements, Corporate solicitation

Fundraising costs were 7% of related contributions. (Related contributions, which totaled $2,318,893, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Boot Campaign, Inc.'s audited financial statements for the year ended December 31, 2023.

Source of Funds
Individual and corporate contributions $1,888,917
In-kind contributions $429,976
Event revenue $508,198
Merchandise sales $164,173
Investment income $76,189
Total Income $3,067,453

Programs: 92% Fundraising: 5% Administrative: 3%

Total Income $3,067,453
Total expenses: $3,346,066
  Program expenses $3,073,350
  Fundraising expenses $158,528
  Administrative expenses $114,188
  Other expenses $0
Income in Excess of Expenses $-278,613
Beginning Net Assets $2,520,391
Other Changes In Net Assets $0
Ending Net Assets $2,241,778
Total Liabilities $109,455
Total Assets $2,351,233

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance