Mothers Against Drunk Driving does not meet the following 1 Standards for Charity Accountability:
Standard 6 (Board Policy on Effectiveness)
Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.
MAAD does not meet this Standard because:
- The board of directors does not have a written policy stating that, at least every two years, an appraisal be done assessing the organization’s performance and effectiveness and determining future actions required to achieve its mission.
Mothers Against Drunk Driving meets the remaining 19 Standards for Charity Accountability.
Mothers Against Drunk Driving (MADD) works to promote greater awareness about the problems of substance-impaired driving and underage drinking, to mobilize communities in eliminating these problems, and to support and provide advocacy services to drunk and drugged driving victims and their families. The organization's campaigns to eliminate drunk driving are focused on four priorities: supporting high-visibility law enforcement, advocating for ignition interlock laws for all drunk driving offenders, developing advanced technology, including driver alcohol detection system for safety (DADSS), and taking personal responsibility to always designate a non-drinking driver. MADD's Power of Parents and Power of Youth programs provide parents and people who are under 21 with education and tips to empower conversations about not drinking underage. The organization also provides emotional support, advocacy and information through the organization's victim advocates. The advocates accompany victims to court hearings, help them with impact statements, and prove any other assistance needed to protect their rights as victims of crime.
For the year ended December 31, 2020, Mothers Against Drunk Driving's program expenses were:
Campaign to eliminate drunk driving |
$13,702,713 |
Victim services |
$7,782,145 |
Underage drinking |
$1,478,234 |
Total Program Expenses: |
$22,963,092 |
*2022 compensation, as reported by the organization, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Note: Ellen Willmott became Interim Chief Executive Officer in June 2021. In 2020, the previous Chief Executive Officer, Adam Vanek, received $289,881 in compensation.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Invitations to fund raising events, Planned giving arrangements, Print advertisements (newspapers, magazines, etc.), Telephone appeals, Cause- related marketing (affinity credit cards, consumer product sales, etc.)
Fundraising costs were 14% of related contributions. (Related contributions, which totaled $21,788,985, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c) (3) of the Internal Revenue Code.It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Mothers Against Drunk Driving's audited financial statements for the year ended December 31, 2020.
Source of Funds |
Government grants and contracts |
$8,700,825 |
Individual contributions |
$6,790,501 |
Victim impact panels and court ordered revenue |
$6,166,156 |
Corporate contributions |
$3,616,413 |
In-kind contributions |
$2,030,432 |
Investment return, net |
$1,305,937 |
Licenses, registration, and other revenue |
$873,812 |
Foundation contributions |
$748,369 |
Special events, net |
($97,555) |
Total Income |
$30,134,890 |
- Programs: 72%
- Administrative: 19%
- Fundraising: 9%
Total Income |
$30,134,890 |
Program expenses |
$22,963,092 |
Fundraising expenses |
$3,088,462 |
Administrative expenses |
$6,179,504 |
Other expenses |
$0 |
Total expenses: |
$32,231,058 |
Income in Excess of Expenses |
$-2,096,168 |
Beginning Net Assets |
$17,697,089 |
Other Changes In Net Assets |
$-319,444 |
Ending Net Assets |
$15,281,477 |
Total Liabilities |
$6,149,087 |
Total Assets |
$21,430,564 |
Note 1: As noted in the above financial section, "other changes in net assets" refers to a loss on uncollectible pledges.
Note 2: According to the organization's 2020 audited financial statements, MADD received in-kind contributions totaling $2,030,432 in the form of advertising and other professional services.