Advancing Collaboration with AdoptAClassroom.org

About the Organization

AdoptAClassroom.org believes every child deserves the tools and materials they need to learn and thrive in school. Since 1998, AdoptAClassroom.org has raised $65MM, and equipped more than 6.4 million students across the U.S.

Featured Guest
Ann Pifer, Executive Director

Approach to Collaboration

We believe that collaboration with other organizations is critical to our success. As a nonprofit, we are always trying to maximize our impact with the limited resources that we have at our disposal. Any time we see opportunities to collaborate with other organizations in a way that improves efficiency or increases our total impact, we will work hard to develop that partnership.

Build Trust

Trust starts with a mutual understanding of what each organization is looking to accomplish through a potential collaboration with a careful eye towards mission drift. Being upfront about what we can and can’t do within our current model helps us choose the right partnerships. It also advances trust in a relationship to acknowledge what things might be “off limits” to collaboration and be clear about calling those out. Not identifying those clearly can lead to frustration, lack of trust, and wasted time.

Take Stock
While every organization has weaknesses, we haven’t found that partnerships that operate from the place of one organization’s strengths filling in for another’s weaknesses are true collaborations. Such partnerships may still be mutually beneficial at times, but the power imbalance must be acknowledged and accepted for a partnership like that to be sustainable.

Start Small
As a small non-profit, we borrow a concept from the world of software development and constantly ask, “What is the minimum viable product (MVP) version of this?” Starting with small, short-term projects not only builds confidence but allows for the collection of data and feedback that can be used to ensure larger projects are more successful.

While we would love to take a portfolio approach, the reality is that our limited resources usually force us to choose just one partner in a given area, at a given time. As referenced in Seek to Assure the Success of Your Collaborator, our organization’s strategic plan serves as our North Star when considering any collaboration and helps us make those choices. We have learned that if we spread ourselves too thin, we risk starving collaborations of the time, attention, and follow-up that they need to be successful.

We regularly partner with corporations, startups, and small businesses. In fact, our primary program of connecting donors with teachers who need classroom supplies across the country is especially well-suited for corporate giving campaigns because we can connect corporate employees with local classrooms anywhere in the U.S. We have also collaborated with organizations involved in lobbying for legislation at the state and federal level aimed at advancing equity in education and/or support teachers and the teaching profession. While we cannot engage in lobbying ourselves, we can lend our voice in support of other organizations that do.

Keep Your Donors Apprised of Your Collaborations
Major partnerships or corporate campaigns are described and/or promoted on our blog, social media, and donor newsletter. We think that our donors notice and value collaborations that enable us to leverage the impact of their donations and we think that it can inspire them to contribute additional dollars in the future.

Future Collaborations
Any collaboration aimed at advancing equity in education and supporting teachers as professionals, especially by helping to get school supplies into the classrooms where they are needed the most, is ideal for us. Ultimately, AdoptAClassroom.org would love to be out of business or pivot to something else entirely if it means we’ve accomplished our goal of every student in the U.S. having the tools and materials they need to succeed in school.

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