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CHARITY REVIEW
Issued: December 2025 Expires: December 2027

Operation Homefront

Accredited Charity
Accredited Charity

Meets Standards
(800) 722-6098
17319 San Pedro Avenue, Suite 505
San Antonio, TX, 78232
https://operationhomefront.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Operation Homefront meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to build strong, stable, and secure military and veteran families by improving their financial, emotional, and social well-being."

Year, State Incorporated:
2002, AZ

Operation Homefront reports that it provides services to military families across the nation with field offices serving all 50 states. Operation Homefront's programs are structured under two pillars: relief programs and recurring family support programs. Relief services include financial assistance for rent and mortgage, home and car repairs, utility and grocery bills, housing programs, and more. Operation Homefront's housing programs include rent-free, transitional housing for veterans in houses, apartments, and villages as well as permanent homes for veterans, where veterans receive a donated, mortgage free home after completing the organization's two-year program. Lastly, recurring family support services include the provision of back-to-school supplies, holiday meals, holiday toys, and more. Some ($2,286,287 or 6%) of Operation Homefront's program activities are carried out in conjunction with fundraising appeals.

For the year ended December 31, 2024, Operation Homefront's program expenses were:

Field operations $25,069,849
Critical financial assistance $6,891,653
Transitional housing $4,767,241
Permanent homes for veterans $3,785,649
Total Program Expenses $40,514,392

Chief Executive
Alan Reyes, President and Chief Executive Officer

Chair of the Board
Angelo Lombardi

Chair's Profession / Business Affiliation
President, Forge Future Solutions

Board Size
20

Paid Staff Size
134

*2025 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Note: Mr. Reyes became President and Chief Executive Officer on December 18, 2024. His compensation information is not available at this time. Former President and Chief Executive Officer, John Pray, received $592,668 in compensation in 2024.

Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Grant proposals, Internet, Planned giving arrangements, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Workplace Giving, Cryptocurrency

Operation Homefront incurred joint costs of $4,763,097 for informational materials and activities that included fundraising materials. Of those costs $2,476,810 was allocated to fundraising expenses and $2,286,287 was allocated to program expenses.

Fundraising costs were 11% of related contributions. (Related contributions, which totaled $47,008,849, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Operation Homefront's audited financial statements for the year ended December 31, 2024.

Source of Funds
Contributions $28,735,510
In-kind contributions $18,273,339
Investment earnings, net $1,473,110
Other revenues, net $50,427
Total Income $48,532,386

Programs: 83% Fundraising: 10% Administrative: 6%

Total Income $48,532,386
Total expenses: $48,554,886
  Program expenses $40,514,392
  Fundraising expenses $5,038,620
  Administrative expenses $3,001,874
  Other expenses $0
Income in Excess of Expenses $-22,500
Beginning Net Assets $50,490,467
Other Changes In Net Assets $284,435
Ending Net Assets $50,752,402
Total Liabilities $3,578,418
Total Assets $54,330,820

Note 1: As noted in the above financial section, "other changes in net assets" refers to change in fair value of beneficial interest ($327,629) and loss on disposal of assets (-$43,194).

Note 2: According to the organization's 2024 audited financial statements, Operation Homefront received in-kind contributions totaling $18,273,339, in the form of goods ($10,900,252), media and other services ($3,841,277), houses ($3,201,868), vehicles ($190,686), gift cards ($74,388), and facilities ($64,868).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance