November 15, 2017

Wise Giving Wednesday: Passing Wise Giving Habits to Children

An online national survey of 1,004 American parents, commissioned by BBB Wise Giving Alliance, found that 61 percent of Millennial parents (ages 18-35) have talked about charity with their children in the past year, and they are introducing their children to more types of charity than parents of older generations. Millennials were most likely to talk with their young about disaster relief, animal protection, environmental, and health charities.   

According to the survey, half of Millennial parents research charities before donating, compared to 37 percent of both Generation X (ages 36-51) and Baby Boomers (ages 52-70), and 29 percent of the Silent generation (ages 71-88). A helpful infographic summarizing these results can be found here

Whatever the trigger(s), the BBB Wise Giving Alliance stands as a ready resource that helps donors verify the trustworthiness of charities. Our detailed evaluative reports specify if a charity meets the 20 BBB Standards for Charity Accountability, which identify expected behaviors on charity governance, finances, results reporting and appeal accuracy. 

Video of the Week 

As part of our Building Trust Video Series we are pleased to provide a video that features an interview with Jaime Berman Matyas, President and Chief Executive OfficerStudent Conservation Association, (a BBB Accredited Charity). They have been involved in building the next generation of conservation leaders and encouraging environmental stewardship since 1957.  

Recent Reports 

We are always working with charities to publish or update reports for donors. Visit or local BBBs to check out any charity before giving. Our recently evaluated charities include:

Finally, remember to let us know by going to if you are  interested in seeing a report on a charity not on the list and we will do our best to produce one.   

H. Art Taylor, President & CEO
BBB Wise Giving Alliance